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Amaravati could become the prototype for building cities, says Vikram Soni. The fight to conserve the Delhi Ridge is well known and documented. It was Professor Vikram Soni, now Emeritus Professor at Jawaharlal Nehru University and Jamia Millia Islamia, Delhi, who directed this effort. He then moved from pure conservation to building “conserve and use” models which are profitable and beneficial to all stakeholders while also being kind to the planet. Soni explains how these models — if they gain traction with State governments — could spur eco- sensitive development and service India’s cities, from Delhi to Tamil Nadu. ![]() Excerpts: You have been working on a project to extract water from the flood plains of the Yamuna for Delhi’s water needs. How did you go about this? We found out using scientific methods how much water was in the flood plains and how deep these flood plains are — they are almost 1.
Pi Ventures is an early stage fund focused on investing on disruptive ideas leveraging machine learning, AI and IoT.And they run for nearly 4. Delhi. We experimented and researched to find that they had a lot of water (nearly 4. In 2. 00. 9, we made a presentation to the Prime Minister’s secretariat, where members of the Central Water Commission, Ministry of Water Resources, Central Ground Water Board and ? We found that you cannot use most of this water, but you can use some of this. ![]() This would be sufficient for over three million people. But half of the river course was already encroached. Finally, the project we did was north of a place called Wazirabad, close to Delhi University, up to a place called Palla. The potential of the whole project was such that it could give a perennial water supply of about 1. MCM per year. This water is naturally stored in the sandy aquifer of the flood plain. There was no problem when water was withdrawn from a tube well using motors that ran at 0. MGD). It is a porous and extensive aquifer and the rest of the aquifer compensates for any local withdrawal. ![]() Jim is Thailand Pickup Truck dealer exporter Toyota Vigo Hilux dealer Toyota vigo export Toyota fortuner export based ambulance dealer importer and exporterJim Autos. Jay Soni is an Indian actor and presenter. He began his career with a small role in the 2003 film Dil Maange More. Later he played in Star Plus TV show Baa Bahoo Aur. Amaravati could become the prototype for building cities, says Vikram Soni. Providing Free Blogger Templates, Blogger Widgets, Blogging Tips, Tricks, Responsive Themes, SEO Tips, Content Marketing Tips, Traffic Tips, etc. We checked the water in the flood plain and found to our surprise that all the water was pretty good. This had to be understood — why was the water in the aquifer not communicating with the water in the river which was very polluted? This is partly because the flood plain is fed by water from rain and the monsoon flood, which comes late in the monsoon when the pollution has been flushed out. During the remaining nine months, when there is little rain, the water from the aquifer very slowly percolates into the river. So long as you are about 2. So how do you go about extracting this water? How far can you go without destroying it? The water stored in the flood plains of Himalayan rivers is 2. It is a continuous resource. But we have to be very careful not to take out more than is being replenished . And, finally, only field trials would show the exact allowed ecological withdrawal each year. But 1. 00 MCM over about 1. Finally, field trials have to be done every year, with sensors and piezometers, to monitor groundwater levels, to make sure the levels do not come down more than about 4 or 4. Right now what is happening is that they are withdrawing about 5. MCM a year, because the pipeline cannot handle more than that. We will have sensors to monitor the quality of the water. The electrical conductivity of the water measures the salinity and one has to make sure it does not cross 7. The salinity can last for over a thousand years, so you have to be very careful you don’t overexploit the aquifer. Can you reverse the salinity if it should mix with the river water? If you overexploit it, the aquifer would be finished forever. Such a thing has happened before because of the lack of research and understanding, in the Yamuna flood plain in Noida. For 2. 5 or 3. 0 years it provided water for close to a million people. This can also happen from sand mining on the flood plain. All these schemes have to have very strict rules and legislations, and this should be built into the software that regulates the pumping. After your experience with the Delhi Ridge you did not go back to conservation itself, isn’t it? Well, I never left conservation. All I did as a reality check was to move on to “conserve and use”. Conservation by itself does not seem to work anywhere in the world, but if you can show it has value, it will work better. A 1. 00 MCM a year of water withdrawn from the Yamuna flood plains in Delhi is worth . Priced at the highest commercial tariff, it can get . In southern Tamil Nadu, most of the rivers come from the Western Ghats. There are many cities on rivers with flood plains. Even if the river is not flowing throughout the year, the flood plains store the water. Some of this water can be used, but the Western Ghats, which are the source of these rivers, need to be preserved. There are some other resources in Tamil Nadu, such as wetlands, a lot of which were destroyed in the last 2. We are also working on a non- invasive scheme for a regulated supply of local mineral drinking water for cities. The supply will be sourced from natural storage in a subterranean aquifer underlying a local forested hill. When rain falls on this forest, it slowly percolates into the ground whilst picking up minerals and nutrients from the forest leaf cover, seeping through these crevices in the mineral rock and finds its way to the bottom to create aquifers. We have tested this water in Delhi to find that it is similar in its constitution to mineral water sourced from a mountain spring. Tamil Nadu, and even those States that don’t have rivers, can use these projects. Even Rajasthan has the Aravallis running through the State — Rajasthan could become a provider of mineral water! You have come up with a plan for building Amaravati as a “natural city” and sent it to the Andhra Pradesh Chief Minister. How did this come about? These things follow in sequence. We had already looked at river flood plains and mineral water; and Amaravati is on the Krishna river. It is going to be built as a new city. First, we looked at the flood plains of the Krishna river. They not only contain a lot of water, but they are also the most fertile areas — perhaps in the whole country. A single farmer there can have an income of . The flood plain is about 3. It can provide not just water but organic vegetables and fruit for the entire city — half a kilo per person, for a million people. We suggested that the entire flood plain be preserved as a source of water and organically grown vegetables. We worked with Romi Khosla, architect and urban planner, and decided to use a chessboard pattern for the entire city. Imagine the black squares form the green area of the city and the white squares the built- up area. Such a city can have three times the green area of a green city like Delhi. In summer, the ambient temperature can go as high as 4. When the temperature rises, the air expands and rises, then the cool air from the neighbouring green areas will flow in, cooling the built up areas again. Also, the river there is always full, so cool air from the river will flow in. It would give a drop of about 5. The in- house temperature can be reduced by another 5. Without air conditioning you can bring down the temperature by 1. Instead of building a world- class city which will be high on consumption of energy, and ruin the river flood plains which are the ultimate source of water, a city like this which is self- sustaining will really be a pioneer among cities. Instead of being world- class, it would be in a class of its own. If it succeeds, it could become the prototype for building cities in this template. We made a booklet of this plan and sent it about six months back to the Chief Minister of Andhra Pradesh both by post and through people. We are hoping that he will get us to meet with the urban developers. How can science help in other problems of this kind? Too many of our scientists are working on abstract subjects that don’t go out of the box of the scientific journal. For example, Delhi has about four lakh students doing projects in college. They should be working on such things, not just sitting in a closed library and referring to journals and the Internet. The projects they do should be grounded on the ideas we have discussed. Science in the public interest is very important. It’s multidisciplinary. While we have great dreams of unravelling the secrets of the universe, the living earth beneath our feet is disappearing. Science has a role to play, to be the change. Please Wait while comments are loading.. Anderson Cooper traces his family's roots through the Deep South – Anderson Cooper 3. You are used to seeing Anderson Cooper telling other people's stories on AC3. He also learned about a distant relative who was killed by a slave that he owned. ![]() That's not all Anderson found when he traveled to trace his roots in Mississippi and Louisiana. You can learn more about Anderson's journey along with those of other CNN anchors at CNN. Roots. Harvard professor Henry Louis Gates Jr. Professor Gates traced Anderson's family tree for a recent episode of. Watch Anderson Cooper 360: New Orleans from Saturday Night Live online at NBC.com. ![]()
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A rebrand isn't something to be taken lightly. Follow these 7 steps to make sure you're rebranding the right way. A successful campaign requires more than a revamped logo. Examples You Can Learn From. Rebranding. It’s the latest marketing trend in a whirlwind of efforts to appear fresh, new and relevant to today’s audiences. ![]() But oftentimes, a rebranding campaign focuses too much on the aesthetics and too little on the core components that drive it. Rebranding is about more than just slapping up a new logo and calling it a day. It’s about helping your company, and your customers, make the switch gradually and confidently to a company that demonstrates how it aligns with the very same values it presents to its customers every day. It’s about making sure that pride, quality and satisfaction are more than buzzwords. And it’s about honoring your commitment to the new brand without abandoning the old. ![]() Here are five companies that successfully rebranded themselves – and what you can learn from them. CVS Pharmacy: Do the Right Thing, Even if it’s Seemingly Unpopular. Rebranding ExamplesThe Problem: The pharmacy. It’s where you go to get your medications, your vitamins, your protein shakes and your cigarettes. Say what? The Rebranding: CVS is the first chain pharmacy to stop selling tobacco products – which, although they accounted for around 4% of its sales, was a positive step that perfectly illustrates the company’s commitment to health. In addition, they changed their name to CVS Health from its previous iteration as “CVS Caremark” (which meant nothing to anyone but them). Changing their name and their stance on tobacco products resulted in doing more for the brand that nearly any other marketing initiative they’ve done. Through public relations support and social media buzz, they were able to generate over 1. President. By making their actions louder than their words, CVS as proved that they stand for something rather than just talking about it. So far, no other pharmacies are following suit, but at this point, it really doesn’t matter – since the first one to make a bold move is always the one you remember. What You Can Learn from Them: When rebranding, make a strong statement and then stand behind it, even if it seems to be bold or unpopular at the time. ![]() A month after news leaked that Oxygen was mulling a crime-focused rebranding, the NBCUniversal-owned cable network has made the move official. Rebranding is the process of giving a company, organization, product, or place a facelift. There are a number of situations in which rebranding is. Rebrand definition, kind, grade, or make, as indicated by a stamp, trademark, or the like: the best brand of coffee. Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. It's the perfect time to create a company store that celebrates your new logo and cultivates brand champions. The Top 20 Mistakes Marketers Make When Rebranding — And How to Avoid Them Smart marketers evolve their brands over time to keep them relevant. Your unwavering commitment and dedication is what people will remember, and suddenly, the bold, fresh step you took becomes the norm. Just look at smoking on airplanes and in restaurants to see an example of this philosophy in action. Burberry: The Luxury Brand of Thugs? The Problem: Burberry is commonly seen as a luxury brand. With over 1. 50 years of history, this company brought the popularity waterproof gabardines and trench coats to our shores. Their iconic design is reflected everywhere, from clothing to handbags to fragrances. Unfortunately, they had also become a target as gangwear. At one point, the use of the brand by thugs was so widespread that anyone caught wearing Burberry was banned from certain city pubs. The Rebranding: High priced clothing is always going to be attractive to gangs, but Burberry took the initiative in reinventing itself, putting a sexy spin on utility clothing and getting endorsements from well- known and well- liked celebrities. Of course, the transformation wasn’t completely about focusing on the new and forgetting the old. Burberry still carries trench coats and swimwear – except now, they’ve taken an even more creative, artistic approach without sacrificing the 1. What You Can Learn from Them: Although there’s nothing you can do to keep your brand from being adopted by an unintended target audience, you can look for ways to adjust that brand to become more modern and unique, without giving up years of quality and the reputation you’ve built. Old Spice: Not Your Grandpa’s Deodorant. The Problem: Old Spice is a men’s deodorant much like any other. It reminds many of the younger generation of their grandparents. Interestingly enough, the very first Old Spice was designed for women. When you think of something old- fashioned, you tend to think of stagnant, head- in- the- sand, traditional and unflattering fragrances. It may seem hard to sell something as everyday as deodorant, after all, there are thousands of options out there. The Rebranding: Old Spice worked with NFL Player Isaiah Mustafa, affectionately known as the Old Spice Guy, on a series of commercials aimed at women that portrayed Old Spice as something seductive and alluring. It even referred to its deodorant and body wash line as “scent vacations” rather than the same, old, antiperspirant pitch we’ve heard a million times before. In addition, Old Spice didn’t have to change its logo. 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Why China? Well, they have leaped beyond the U. S. One culture’s perception of what you stand for may be radically different from another – something that is particularly important for companies that do business on a global scale (which means pretty much any business on the internet!)Corn Syrup: Not as Sweet as You Think(image source)The Problem: If I say the words “high fructose corn syrup” do you cringe? If so, you’re like the millions of others who have been clamoring for changes in the things we eat and drink every day. Facing a backlash from consumers over the rising rates of diabetes and obesity, food and drink manufacturers have started putting sugar back into their foods (as evinced by “Mountain Dew Throwback” and other original formula items) in place of previously favored high fructose corn syrup. Not surprisingly, the corn industry is upset by this sudden vilification of their product. The Rebranding: Seeing money slip through its fingers, the corn industry rapidly tried a rebranding tactic that, had it worked, would’ve been a very slick trick. From a health point of view, it was rather low and sneaky. From a marketing point of view, it was brilliant. The answer? Relabel corn syrup as corn sugar! Corn sugar sounds natural and healthier than “high fructose corn syrup” doesn’t it? And it doesn’t have the same stigma that corn syrup has. Fortunately (or unfortunately for the corn industry), the FDA said “nope!” For one thing, syrup and sugar are two different substances. For another thing, corn sugar already exists (it’s chemically known as dextrose) and it has been used for over 3. BONUS: Rebranding Disaster: Could Nothing Could Save “The Shack”? The Problem: Radio. Shack wanted to expand its brand to be more than just where your grandparents used to shop or where amateur hobbyists went for odd batteries. 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